I don’t understand. Boulevard’s beer has been at the Royal’s baseball stadium for years. I had it there back in 2005. And that had to be the shortest article I’ve ever seen.
Here is the Full Article.
I think the big thing was that they are now almost as big as BMC in the stadium now, and have their full lineup on tap. Also that they have an ad board up, so people can see it on TV at the All-Star Game.
Small craft brewers are becoming to be bigger brewers and start acting as big brewers. I suspect that is short time they will forget where they come from.
I don’t think that description applies to Boulevard. They give tours to brew clubs and their brewers speak at local comps. Plus they’re experimenting with barrel aging as part of their smokestack series. All this is paid for by massive sales of wheat beer of course.
In music, there’s this thing called “selling out.” A good band makes good music, and people like it. As soon as the band starts making money from their good music, it suddenly turns into bad music.