I have kinda lost interest in this show, but watch it as background noise. They have introduced a new character, Jim, who is a brewer and was about to sell out to a large conglomerate, but the zombie apocalypse hit. A writer on the show must be a homebrewer or a beer nerd. The character sounds passionate, obsessed with beer, and a bit crazy. Kinda the way most of us sound to the rest of the world. 
https://www.amc.com/shows/fear-the-walking-dead/full-episodes/season-04/episode-11/the-code
Sounds like the show is fishing for a large beer advertiser.
I watched like half of the first season of the show. I just didn’t care about the characters at all. The show didn’t develop a reason for me to care about them and they were all really annoying. I heard they rebooted the show but still just no interest. I also gave up on Walking Dead in the middle of last season as well.
I just binged the first three episodes. Not too bad currently.
Spoiler:
Of course they killed him off, but the beer saved everyone. ;D