All of the hopping is done in the last 15 minutes, using a lot of hops, maybe 5 - 10+ oz spread incrementally over the last 15 minutes. Obviously hop bitterness is somewhat lower with this method, and therefore leaves a slightly maltier flavor up front, followed by the huge hop flavor from all the late hopping.
Expensive at LHBS prices. Online by the pound makes it much more affordable.
My LHBS sells their hops at a blanket rate of $2.99/oz. Online will range, but normally I pay $0.60-1.50. I do have to bite my tongue when I see others loading up on hops.
+1. Definitely helps to buy in bulk if you brew a lot of American styles. I use ~ a lb for an AIPA, and that’s pretty painful at the LHBS per oz rate !
I typically buy for the year at harvest time from HopsDirect and stuff the top of my lagering fridge. I bought 12 lbs of hops which, combined with about 2lbs of homegrown Cascades and 1lb of homegrown Chinook should last me all year.
It cuts the cost by about 2/3 not including the homegrown…