Making a Keurig beer, is like making a Keurig coffee. Simple and sh!tty. I’m pretty sure that the home brewing market doesn’t have to worry about it.
Having said that, with InBev buying Northern Brewer, it’s like the old saying “The rich get richer”. Why, because they can afford to buy the most lucrative business. It doesn’t mean that they are going to saturate the home brewing market with Bud style beers. It also doesn’t mean that they are going to go and buy my local home brewing supply shop. I still buy from NB, because they got beers I want to brew. But I buy the majority of my supplies from my local shop, because www.centennialhomebrewing.com is awesome.
There is already a Soda Stream beer maker which looks ridiculous. I think this thing will suck in a similar way.
Just make sure your mom knows not to buy you one for Christmas.
PS. I think it’s hilarious that they merely have an idea and not even a prototype but they are already publicizing. What a joke. The engineers at Keurig must hate them for announcing before they even know if they can make a worth while product.
If I didn’t know about the NB acquisition I’d wonder whether this is an opportunity to delegitimize homebrewing (and indirectly craft beer) by reducing homebrewing to a gimmick and bad beer. Put out a gimmicky product that sells next Christmas off two known names and then watch them go into the trash along with the Keurig coffeemakers.
With the NB acquisition I imagine this will be a flagship product until it goes in the trash like a Keurig coffeemaker.
I can already create a “home-brewed” version of bud. I drink two pints of Prima pils and 45 minutes later I adjourn to the little brewer’s room with an empty bud bottle.