Session beer the future?

Spotted this interesting article:

The Buzz in Stockholm Is Craft Beer With Less Buzz https://nyti.ms/2GbsKQG

Just wait till you see the plummet in high gravity sales when breweries are forced to release calorie info on the label.

Oh no! I don’t want to know that!

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And we don’t want to tell you! lol

Actually, I for one want to know.  Who knows, I might even buy more of the beer that tells me the calories.

I think that unless they’re pretty dumb most people buying high gravity beers have to realize the calories are higher.

“Most” people aren’t brewers and I doubt it crosses their mind.

So we just gained 1 customer for the 10 we lost. Great! :wink:

:)  I think there may be more people like me than you think there are.

I recall that Ohio used to prohibit disclosure of alcohol content on beer labels because they were afraid people would use the info to seek out the strongest stuff available!

PA used to do the same. So stupid. In addition the TTB won’t allow us to call something “Strong” … but “High Gravity” is fine… I reiterate, so stupid.

My peeve was that it in fact thwarted the responsible drinker who WANTED a low abv beer.  How many drunk drivers were created, who honestly said, “but I only had two beers…I don’t understand officer!”

Totally agree. I hate when others try to think for me. I’m a grown ass adult. My wife’s car does that. It locks the back and passenger doors. Infuriates me. If I wanted the doors locked,  would have locked 'em!!!

Holy triggered Batman!

Take it easy brother

A bar opened in Portland recently called Sessionable, with the idea of low alcohol beers to promote pub culture of sitting with your friends at the bar and have a pint or three and still being able to walk home without puking.  People already seem to be shying away from 8%, 100IBU double IPAs.

That said, I dont think calorie count will deter people from high ABV beers.  Let’s be honest… does it deter people from McDonalds? There will always be a market for double IPAs, barleywines and imperial stouts.  I recently had Mocha Wednesday from The Bruery and it clocks in at 19%.  That to me is a little excessive, but it was a delicious beer.

This is a generalization I realize, but I think that most people don’t care/pay attention to the calories in anything.  Food/Beer/Wine whatever.  A lot of people only pay attention when they are trying to lose weight or change eating habits.  You would think 1000 calories would stop people from their daily triple mocha frappa whatever, but it doesn’t.

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It does beg the question-is Bud select a thing because people are calorie conscious? Or is it for people that don’t like bud light?

Soon your car will know before you do whether you want the doors locked.  It will know better than you what you want.  Everything will.  Have a nice day. :wink:

“What did you dream?.. It’s alright, we told you what to dream…”

Sorry, couldn’t resist… I know return you to your regularly scheduled forum post.

I think the correct word in this situation is “ociffer:wink: