If you’re so concerned with the quality of beer coming out of a brewery, then buy it and run it yourself. Otherwise, thank the brewer for the beer you enjoyed, and vote with your dollar when it comes to the new owners.
What kills me is the sense of entitlement these people have over something they haven’t spent a minute of work on. If I’ve poured my own blood, sweat and tears into a business I built from scratch, where the heck does Joe Blogger get off in telling me what I can do with it?
Wow, that article is indeed a rant, and while there is a small part of me that agrees with him, the reality is that in their place I would probably do the same thing. Of course, that quick infusion of cash would go right into another brewery.
This is going to seem petty, and maybe alittle off-topic, but my biggest problem with the whole situation is the name of the brewery.
10 Barrel Brewery? Seriously? To me, that’s a total marketing and branding disaster. What happens when you upgrade to a 15 or 30 Barrel system? Can you imagine how many times this conversation takes place on a daily basis?
Customer: “Hey, how are you guys keeping up with capacity with a 10 Barrel brewhouse?”
Tour Guide: “Oh we have a 15 barrel brewhouse now”
Customer: “I thought you were 10 barrel brewery?”
Tour Guide: “we are but we upgraded”
Customer: “so now you’re 15 barrel brewery?”
Tour Guide: “no we are still 10 barrel brewery, but we make 15 barrels”
/facepalm
Its like opening up a business named “1 oven bakery” or “3 table restaurant” or “2 truck delivery service”
Ah… Tony you’re too in the know. Most people would read this as a quaint, literal 10 barrels. Like a tailor shop named Four Buttons. It’s figurative, poetic language. You are supposed to picture 10 wooden stave barrels on a loading dock full of beer destined for the local pub down the lane a league or so.
I say this because this is the conversation in my head whenever I see 10 Barrel Brewing. (yes, I have my own private OCD purgatory)
Unfortunately it doesn’t work like that, they would make you sign a non-compete barring you from opening another commercial brewery. You could build a kick ass homebrewery though.
The non-compete would keep one from brewing. When Goose Island was sold, the son Greg Hall could no longer be a brewer. He started Virtue Cider in Fennville MI. So if one has been making cider and mead as part of the hobby, one could go into those beverages.
Yeah, I be willing to bet the non-compete would be a lifetime with InBev - assuming the buy out was substantial (which I assume it was). We sold 20% of the company to a new partner last spring and he insisted that I sign a non-compete. I negotiated a 2 year non-compete within a 200 mile radius of our current location. But this was only because he didn’t want to invest a lot of money into a brewery and then lose the brewer. In the instance of InBev I’m sure they would want a life time non compete.
As an aside: I would not be happy making cider and mead. Distillery on the other hand.
Reading really quickly on California law - it looks like even here a non-compete for a goodwill sale of a business can be extensive and long term. Namely - it can be geographically specified (like Major’s) and the time frame generally accepted under the law is as long as the purchasing interesting is running a business of like interest. (e.g. a brewery)
And that’s from a state that generally dismisses employee non-compete agreements with prejudice.