Another hint to increasing your efficiency during the sparge is to knife the grain bed during the runoff. I use the handle of a stainless steel spoon and knife the bed in a checkerboard pattern a few inches deep several times during the runoff. It helped increased my efficiency. Just remember not to go too deep in the grain bed so you don’t cause channels. This is mostly used in a fly sparge scenario.
I also totally agree with Martin on the stratifying of the wort in the kettle. You have to stir it up to get a good reading. I have had this happen to me in the past. You can verify this by taking a measurement at the output valve of the kettle and again at the top of the kettle without stirring. They will vary a lot.
I also take a second measurement right when the wort starts to boil as a double check since the things really start to move around from the convection in the kettle and the wort becomes a bit more homogeneous.
Finally, I agree with taking a post mash gravity (i.e. first runnings) to see where you are efficiency wise. It should be about 50% or so higher than your predicted OG. Since I am anal retentive, I also take measurements in the kettle during the runoff (after stirring) to see how far the kettle gravity has dropped from the first runnings. that way I can dial in my kettle gravity with either water or DME, if needed.