+20. I’m not a snob either. It’s just that generations since Prohibition got conditioned to drinking dumbed down s*%t beer as the status quo, and now the tide is turning. Eventually quality wins. Much the same is happening now in the food world ,too. People are finally demanding to eat and drink better stuff. And FWIW, on 100F days I drink lighter beers - saison, pils, kolsch, etc.
I drink big three beers when spending hours at a bar watching football. My teams are out of market so I can easily spend 6-7 hours at a bar some Sundays.
22oz coors light at hooters for $2.50. Sure I love good beer, but I am cheap too.
I can state definitively that the last macro I had was an Old Style at Wrigley Field, and that’s because the beer choices there are awful. Even Miller Park has good craft choices. And I brew a wit every spring for our lovely Midwest summers…
There are numerous reasons to respect Light American Lagers, regardless of whether or not one likes them or drinks them.
I went from hating them and dissing them to trying to brew one to getting a decent score with one, and now I’m a much better brewer because of it. Well, that’s part of what made me better anyway.
Point taken. I don’t begrudge somebody wanting to brew one at home, or want to say that Annie didn’t do a great job. I was more irritated at the BMC execs feeling they need to belittle craft beer as they crank out very consistent, watery crap that people are finally getting tired of.
Yeah, the implication that “we all drink BMC” is a bit absurd. I’m not saying I would never drink a BMC but I can count on one hand the number of BMCs I have had in the last 5 years.
Agreed. Also, if someone just hands me one, I will just hold it as a prop rather than drinking it. I don’t feel the need to drink it, and would often prefer not to have “that conversation” with my family again.
You are not alone…I’m right there with you for the same reason. It has nothing to do with snobbery or boycotting the majors. It’s simply becasue I don’t like the beer and I’m not gonna buy and drink something I don’t like. When those beers are the only choice I have, I drink water.
I like variety when it comes to beer. I like hoppy beers, Belgianesque styles, Dark German lagers, sours, strong ales, and wood aged ales, etc… I also like light lagers when it’s hot outside and I’m sweating, or mowing the lawn. There’s a time and place for all of styles of beer. However, I find light lagers to be rather boring. I’m probably not going to order a BMC while in a bar or taproom, especially when there’s a dozen or more craft offerings. I’m also less inclined to choose a BMC while at a beer event or a social gathering.
I think the big three are going through a challenging time as the evolution of beer is accelerating. After all, we are amidst a Craft Beer Rennaisance of sorts. Do they get it? Maybe so. The fact is that the beer consuming public is discovering a vast array of some superior tasting, higher quality beer, and for the most part they are liking what they are tasting, and basking in the discovery of this very fine product that we like to call “Craft Beer”.
I would add that a lot of their problem has everything to do with size. It is easier to turn a ski boat than a tanker. Organizations have inertia, politics and lazy people (and dare I say unions). It is a significant strategic advantage to be smaller when it comes to change and adaptation.
I think that just like any other style light lager has its place. I love coors, coors light or tecate when fishing, golfing, river floating, at a stadium
I think the point of having a light beer on tap is to have something for the non craft drinker. I think that beer bars that don’t carry BMC are missing out on customers. That doesn’t mean they should have more than one on tap. No when it comes to natural ice keystone etc. They are worse than Heineken or corona to me.