Plus, if you plan it on the right evening you can coordinate with an event. For example, we have monthly concerts w/ food trucks, etc at the green space between two very popular breweries here. Congregate, listen to music, drink, eat, have a great time.
There are surveys showing genz-ers do join social activities / clubs; just not the ones previous cohorts did.
As I understand it, Gen Zers engage in social activities online, but go out much less. Anecdotally, I live in a college town and there are far fewer students downtown at night than there used to be, and far far fewer noisy house parties. Of course I am looking at one town and it’s hard to know how much our downtown’s struggles aren’t due to lingering effects of COVID or something else, but the fact that bars aren’t full on Friday nights is pretty insane considering what it was like from 2001-2011.
I don’t know if rallies are still a good idea, but I will share my experience from the only one I attended around 2011 maybe. It was at Boston Beer Company (aka Sam Adams) at their main brewery and it was possibly the most disappointing homebrewing event I have ever attended. They treated the whole thing like we were a group of people off the street with no knowledge of beer. No special tastings or secret tour. It was literally just their standard tour and standard pours. And to me it is a reason I am glad that the AHA is breaking away from the BA, because big breweries not started by homebrewers just view homebrewers as just customers for their beer.
A rally at a brewery that was started by a homebrewer, where you could bring your friends who are homebrew curious, with tours that understand the passion of homebrewing, sounds like a worthwhile endeavour. Good for the brewery and good for homebrewers. Maybe there were plenty of rallies like that, but not the one I attended.
Is @majorvices around? I see him post a lot on fb about different events at XEO. It’d be interesting to hear from a small better brewery owner.
(Edit: fixed an amusing typo.)
He is definitely a better owner 
I always like them and attended some when I was a member of the Governing Committee. They were well received but with the cost of travel for AHA personnel and the costs for the prize giveaways, I could see where they could be a negative revenue producer. I am not sure how many new AHA memberships they produced. That said, I love the idea of trying to bring them back.
The answer is very few.