Brewed Longer? What does that even mean?

General Homebrew Discussion
1

So, I saw a commercial for Bud Select 55.  This beer claims to be “Brewed Longer”!  What does that even mean?  Is the whole mainstream commercial advertising campaign world taking crazy pills?? ???  At what point does false advertising becoming lying?  They are in affect providing false information.  I can’t imagine that they brew this beer for any length of time, longer than any other mainstream beer, to achieve it’s 2.4%, blondish watery color, carbonated pee tasting beverage.

Sorry, I’m just ranting!  Had our club meeting last night and woke up at 4am thinking about my next brew, among other things.  Then this pops into my head.  I hate to waste everyone’s time by talking about Budweiser, but we need to “Keep our enemies close”, as the saying goes! ;D

2

Yes.
A long time ago.

3

:D  Someones up early too!!

4

Sadly we can’t assume the general population has any idea how the process of brewing works.  By telling them “it’s brewed longer” puts in the mind of the average Joe the idea that it is a more finely crafted product.  Chemistry be damned.  It’s exactly the same as “triple hops brewed” to me.

A friend actually pulled that one out one day at work.  He was stymied when I asked him what it meant and how that improved the beer?  He was also at a loss to identify how the beer had changed now that it was “triple hops brewed”?  I explained what they were, sort of, saying and that most all of my beers, and most of the beers in the American market, have 3 hop additions in the brewing process.  It didn’t make him buy better beer but he now knows the adds are pile of poo, so that’s something.

All we can do is softly educate our friends and hope they spread the love.

Paul

5

I remember “double krausening” from beer commercials in the past. I don’t remember which of the big 3 made that claim.

6

Its all good.  I rant to my wife and friends about this all the time.  I always end my rants stating BMC advertisers/marketers think beer drinkers are idiots, why else do they feel we need color changing labels to tell us the beer is cold!

7

Personally I’d love a label that changed colors if the beer was left in the sun too long, or in the heat. Kinda like a security seal for flavor.

8

Corona would be f-ed!

9

Hey guys,

is this where I sign up for the “Bar” Exam?

10

You can always tell if Corona is skunked.  Just look if there’s beer in the bottle.   :wink:

Paul

11

My favorite was the line in the beer commercials on TV back in the '70’s and early '80’s when the guy takes a swig of beer and then says: “You know? it doesn’t get any better than this.”  I think it was Michelob or some thing like that.
Maybe back then that was the best, but thank goodness it isn’t now  8)

You can sell just about anything if you hype it right.

12

I don’t know what all the consfusion is about… I frost brew all the time…

13

Pro breweries use “brew length” to describe fermenting capacity. So if they brewed it longer, maybe they just used the extra-big industrial tanks?

14

I agree.  It’s a long term fix, but really the only effective fix.

15

Perhaps you’re thinking of Old Style.  “Twice brewed and fully krauesened.” Once for taste, once for smoothness.

Supposedly, the current formula is once again krauesened.

16

My guess: They mash longer for extra fermentability.

17

My second guess: the fly sparge.

18

I remember that being Coors and it turns out it was Old Milwaukee!

19

this cracks me up as well.

20

I love the recent Miller Lite bottle with the spiral twisties in the neck to make it pour faster/smoother or whatever.  My opinion, when you have to rely on the packaging to sell your product, your products crap!

Edit:  I forgot to mention Molson M - the world’s first “micro-carbonated” beer.  Apparently the bubbles were just too big for some people…