Sierra Nevada better watch itself now that it’s brewing in North Carolina. 
I love how this piece of crap “would have bought a cheaper beer had he known Coors Light was not brewed exclusively in the Rockies.”
Edit - corrected to NORTH Carolina and added a winkey face to better communicate my attempt at applying humor to a ridiculous story.
Ha! I love when I see a Coors commercial and they give the impression that it is brewed high in the rocky mountains far from civilization. I work in Golden a few blocks away from Coors. Although a great city, Golden is not in the mountains…
His competency should be questioned because of his choice in beer in the first place.
At an elevation over a mile, I wouldn’t call Golden a valley. [emoji6]
+1. Frivolous BS.
I was there 2 years ago for a wedding. I spent a couple of days in Golden. A very nice town, but I had to tell my family about 17 times, “No I don’t want to tour the Coors facility.”
These kinds of suits but for craft beer these lawsuits are, perhaps unintentionally, setting the stage to protect craft breweries in a big way. As craft breweries are acquired by the larger conglomerates it will only be a matter of time before they start blatantly advertising the beers brewed in bulk at large facilities as being brewed at the craft brewery’s pre-acquisition locations to tap into the localness of the beers as craft brands. This is particularly probable given that ABI obtained trademarks for beer on a number of area codes to potentially sell beers that sound local, like Goose Island 312 pale ale, but brewed at one of the large brewing facilities. (I would not be surprised if 312 pale is the next to endure one of these suits.) Craft breweries that are local will be able to find sympathetic consumers willing to file suit on their behalf to force the larger brewers to be honest about where the beer is brewed (or at least that it is not brewed locally) and curbing the ability to even intimate through marketing that it is a local beer.
I really enjoyed touring the Coors brewery - bought some sweet Coors Light sweatbands.
Even though I’m not a fan of mass-market lagers, I would certainly enjoy going through a brewery tour at any of them. It’s cool to see what makes the big boys tick, even if the scale and end product aren’t your cup of tea.
It says “Brewed and Bottled by Sierra Nevada Brewing Co. Chico CA & Mills River NC” on the label.
If you are ever in Asheville NC area, the brewery is beautiful, the tour is one of the best.
It was tongue in cheek.
I’ve been to Chico numerous times. If Asheville is half as nice as Chico, North Carolina is lucky to have them.
Think of what they could with a clean slate and $250 million.
I prefer to think of what I could do with a clean slate and $250 million.
I just want a clean slate.
I toured that brewery in 1973. I remember being impressed that there were fresh flowers in the tasting room and that there were almost no people working, just miles of conveyer “belts”.
There’s a big difference between NC and SC besides just the name. As was stated, it says, Mills River, NC right on the label. Get out of TX once in awhile, there are 49 other states to visit…
Calm down. Simple mistake and again it was tongue in cheek regarding Sierra. I’m not a Texan either, just sentenced to live there for a few years. Back on the West Coast where I belong.
I’m going to TX to see family not to far in the future. Plan on a side trip to the western part.
Might have to start another thread on states we have been to.
Another thread if I ever get my pictures from Mills River uploaded to the inter webs.
West Texas is straight up prairie. When we moved we drove from Dallas nearly 10 hours before we got to El Paso. Between the two is open land, small towns, and lots of highway.
Hit up Jester King if you can get to the Austin Area. All sours, but some are very mild. The have a <3% saison that I have found on sale for $3. One of my top beers.
I have nothing against Texas at all. Dallas was good to us while we were there. I just prefer the beach where my heater runs 30 times a year and the AC 10.
When we got to Dallas the craft beer movement was just getting into swing and there was one solidly good brewery. When we left there were offerings across the gamut from some very solid breweries. Some not so solid breweries exist, and nature has already culled at least one in the last year.
Like I mentioned in another thread, I miss the Texas pride. I tend to avoid chain restaurants as much as possible. Eating at local places often meant at least 4 Texas beers on draft. There are places in Dallas and Austin that only serve Texas beers. That exists to a point where I am at, but I am not in San Diego or the Bay Area. LA is still catching on and I’m a good hour north west which a is almost its own microcosm.
I’m more after the Davis Mountains, Big Bend NP, and Marathon, Alpine, Marfa. Then swing up to Carlsbad Caverns, then Santa Fe again.
Been to JK, like the town of Drippin’ and the Barber Shop, have been to Craft Pride and Bangers in Austin. Know the Q scene. Have a niece in Austin, and the BIL has been in Brownsville for 40+ years. Yeah, I have some experiences in TX. but want to see a little more. People in Michigan also have a similar pride in their state.