But send your wife or SO to the beer store. What will they pick first and last? That last one or one of the other two you posted?
What has six pack and bottle art to do with Tap Handles. If you want to win at a bar, have the waiter or waitress suggest your beer…easy…
Did you get to try the beer . . or even craft some ribs? 
Doh!
I did do some St Louis style ribs. By far my best to date. Unfortunately the Great Divide slipped my mind when at the beer store.
Boy thats kinda of a sexist comment LOL, but no my wife was trained better then that 
I said wife or Significant Other… 
Great Divide’s Denver Pale Ale is about as good as a session beer can get.
Those labels certainly say something. Otherwise, why bother putting anything on the labels except the name of the brewery in plain type? The label is a significant contributor to branding. Even in the case of a label that doesn’t look “modern or professional” by our standards. Kitchy, funky, hand drawn - all that stuff is meant to attract. Its sets up your expectation.
Even Westvleteren’s lack of a label is branding. It says quality in a way a label can’t say. It’s sells itself as “exclusive”.
There’s basically 7 triggers that a brand will inspire: Power, Trust, Mystique, Vice, Alarm, Lust, and Prestige. Just about any label will say this about a company, or a it will have a mixture of the two. For instance: Budweisser is going for Trust and Prestige. Sam Adams goes for Prestige. Blue Moon is going for Mystique. Brasserie Caracole is definitely going for Mystique. Stone is going for Vice and Prestige. It seems that GD is going for Prestige and Power. It’s interesting that obviously changed the direction of their labels from previous branding. I’m not exactly sure their message is clear, but IMO the boldness of their designs probably is mean to jump out at you from the shelves, in spite of what Mike thinks. I’m not saying they are doing a great job at their branding - I’m just saying. ;)
I think that all breweries, whether they know it or not, are aiming for one of those triggers with their branding. Likewise, everyone of us, whether we know it or not, are triggered by brand. Labels do influence people to pull the trigger on their purchase. In Thirsty’s case, it looks like you are triggered by Mystique from the labels you have posted here and elsewhere.
Actually 2 of those labels styles are very common in Belgium, but what do all those beers have in common? all dreadful, 1 was bought due to the well know brewery, 1 a recommendation from a forum member and the pig was a random grab off the shelf full of handrawn labels( Belgian thing)->It meet 1 criteria in that it was a triple.
I understand marketing due to having a longtime buddy in marketing, but as he always jokes we(beer geeks) should be above the simple minds games (marketing).
His job is to play on peoples feeling like you posted, and as I always say good marketing could sell water to a drowning man.
Labels mean crap as its whats inside that counts and that gets the repeat sales.
None of those beers will ever be bought again in this household
Let’s look at marketing a little deeper. Picked up a bottle of Le Bleu water at a hotel as my arrival gift. I was kinda excited thinking, “Wow, that water must come from France. Wonder if it will taste any different than regular water.” Get to the room and look closer at the bottle and it is packaged in Advance, NC. That’s about 20 miles from where I grew up :
Want me to really bust your bubble, grab that bottle of Texas Pete…you’d assume it was from Texas right? Nope, Winston-Salem, NC, again about 20 miles from where I grew up…