I’ve seen this at the store and my feeling was that it is really taking a chance in terms of their branding. The biggest thing that Guiness has going for it is a reputation for doing one thing very well. I doubt I’ll try it.
That would be my reason. The beer itself I would try, though I’d never feel the need to buy it. I like Guinness but I think they are diluting the brand. Although I thought black lager was too far…
I owe someone some Guinness on a bet. Perhaps I’ll get the blonde lager. It’s Guinness after all, isn’t it?
I’ll generally give their offerings a try, but none of them have stuck with me. Didn’t they do some sort of special anniversary stout awhile back? Or was that the black lager?
yeah so it is what is-just curious if anyone having tried it has an opinion is all. who knows, one day guiness may surprise the world with something other than “guiness”.
I tried it a couple weeks ago. I enjoyed it. Certainly not an award winning continental brew, but enjoyable. Supposed to be a lager brewed with traditional Guiness yeast. Piqued my curiosity enough to give it a try. I have no complaints at all. YMMV
Wether the beer is good or not, it is certainly brand dilution. I’m surprised Guinness would make such a poor marketing decision unless they are really hurting due to the American craft beer market growth.
In this day and age, as well as market conditions, how many breweries can survive with just one beer? It is a shame to see Guiness have to make the leap into “foreign territory” but I had and will have no issues personally with helping them try to survive and thrive. Just my $0.02