How low can you go?

The secret is that they blend at least in Bud’s case.  So potential good beer is turned into bad beer on purpose.

I must admit that I like regular old Coors.  In the can. Don’t buy it much but since I’m currently only a few hundred miles from the source maybe a research expedition is in order.  :smiley:

There was a quote or joke and I can’t find it. But it went along the lines of

"They have the skill to brew bad beer consistently and the marketing budget
to convince you to drink it. "

Then we all agree…

PBR doesn’t belong in this post.

Never underestimate the power of brand allegiance.

I may be only 24 years old but i have standards to. Seen and doored to many house parties to drink anything lower than PBR and i have a little place in my keezer for Mickeys as a family joke. Plus i had my first beer in Germany on an exchange program and was there to witness the renew of the Reinheitsgebot which happens every two years ago.Now that was fun.

I’m going on a three day ice fishing trip mid Feb, and I plan on taking a case of Milwaukee’s Best Light!!! (pics to come)

That’s some pretty severe punishment!  What did you do wrong?

Okay, I’ll Admit It I’m a snob :o  and will not drink any beer that I don’t like plain & simple. No decent beer than  I drink vodka or water.

which part? The beer, or the ice fishing? I figured I might as well make a sucky weekend suckier.

Milwaukees Best Light is very nearly vodka and water.  Just with a hint of corn flavor.

I guess “how low can I go” might be best measured by my willingness to try to save a double IPA that developed a strange, unexpected pellicle in secondary.  Flavor was still fine, so I racked it out and kegged it immediately, at low temperature.

Perhaps you had too much Milwaukee’s Best Light and brewed a Grand Cru instead of a double IPA by accident?   :wink:

When I was in college, my only standard was “cheap” so we drank a lot of Old Swilwaukee, Stroh’s, and Yuengling.  Had quite a bit of Schlitz Malt Liquor too.  Yuengling was the cheapest back then, and I was shocked a few years ago when I moved back to the east coast and Yuengling had become trendy and folks I worked with considered it craft beer.  It’s not horrible, but c’mon.  My main objection to the BMC beers is supporting their domination of the market.  But I will have a Corona at the pool in the summer.