Well, without the book and the beer kit I just calculated that you could buy all of that stuff from NB for $87.12. Also that kit doesn’t include either a hydrometer or a thermometer (other than the stick on, which I included in my price) and I also included an autosiphon rather than the racking cane. NB might not have the best prices, I just used it as a reference, but I’d suggest exploring piecing together the equipment you need rather than buying a kit.
Edit - And sorry, that’s www.northernbrewer.com if you haven’t been there before. Like I said, there may be better prices out there, that’s just what I used in a quick and dirty comparison to that kit.
Just looking around a little more on the NB site I found this kit which is comparable, but better, as it includes a thermometer, hydrometer, autosiphon, bottling bucket, and more bottle caps.
That said, it’s the same price as the one you quoted and doesn’t include an ingredient kit. Even so, this is a better deal I think. But don’t take my word for it. Go look around and see if you can piece things together yourself for a better deal.