What is it with mass produce beer...

I basically took my HellesBock recipe I have brewed for years, knocked the ABV down to 5.8% and made red with some cold soaked Midnight Wheat. It’s the beer I drink the most of.

That’s a great idea for a beer. I usually shy away from the amber/red (usually ale) beers at run of the mill breweries and brewpubs because they’re often the gateway beer for people who don’t drink much craft beer - bland and uninteresting usually(though there are some great ambers out there). But that sounds malty and something you’d want a few of.