Why is Dead Guy Ale so expensive?

The Pub
1

I like the beer but at $15 a six pack here in Texas, I rarely ever buy it. Is there some reason it is so expensive?

2

Rogue in general is wayyy overpriced, IMO.

$6.49 is the FLOOR for bombers.

3

Well they say everything is bigger in Texas, including the price tag I guess.

Haven’t bought it in a while but I’m sure it’s not that much here in New England…otherwise I would have passed on it.  I did when I saw Green Flash West Coast IPA was $16 a 6 pack in Massachusetts.  I just went home and made my own 5 gallon batch.

4

I’m about 60 mi. from the brewery and it’s about $6.99 here.

5

Yeah, all of their beers carry that large price tag.  It tends to steer me towards other beers!

6

I like Dead Guy Ale and do pick a few up once in a while.

But I often ask why MANY so called  “craft” beers are priced the way they are, although I would expect to pay more for things like Barleywines where more raw materials are used and more space and time are dedicated to good conditioning and proper aging.  But many decidedly ‘average’  beers are selling for prices well above average.
Another  growing trend seems to be 4-packs at high 6-pack prices. 
Too often, many of these beers are beers to try once…they simply wind up being not worth the premium price tag.

7

Because they can charge that much and still sell it. I won’t pay $15.00 for a six pack of any beer. I like to buy singles of various beers. I’m always on the search for new and different beers.

8

I think it has to do with “economy of scale”.  The smaller the brewery, the more things cost them due to the smaller volume.

9

there you go denny, i think you hit the nail on the head. just like wal-mart, the bigger you are the cheaper you can sell stuff because you can buy in quantity.

10

Also, don’t forget some states charge more in taxes than others.  Massachusetts tax on alcohol just went from 0% to 6.25%

11

Its tremendous isnt it…

12

This is why I don’t drink Rogue’s beers.  They explicitly claim that they do everything as CHEAPLY as possible in their brew process, YET their beer is among the most expensive on the market…Bourgeois!

13

I’m a cheapskate, so I generally buy these beers once…if I really like them, $15 bucks will almost buy enough raw materials to do a whole batch of a clone for most beers!  There are a few beers, and a few styles, that I still buy commercially from time to time.  But 15 bucks for a sixer, I don’t pay that much for my yearly purchase of Bigfoot!  Speaking of…is that out?  I better not have missed it this year!

14

Beer tasting events are the way to go. I recently tasted 30 different beers for only $10. These were lambics, imperials, extremes. I would have generally been disappointed with most of them as a purchase. Liked all the lambics, Delerium Noel was good, and Really liked Southern Tier Choklat. The other 20 samples - I figure saved me a couple hundred bucks.

15

Yeah, I grabbed a sixer of it about two weeks ago.

16

Rogue is one of the more expensive micros in Montana as well…although it isn’t as bad as $15 a sixer for Dead Guy…it is around $10.

I have seen their 22 oz. bottles for around $15, though…some of their bigger offerings.  Too pricey for me.

I really don’t buy much bottled micros, though…thats what homebrew is for!  My intake of micros is usually limited to a couple of pints at the tavern.

17

I still got a couple bottles of 2009 bigfoot. 8)

18

I have one '07 left. Can you say vertical tasting? ;D

19

Yep… rolf

20

Even with the AHA discount, the Rogue Distillery and public house is the most expensive brewery-owned pub in Portland (next to the Rogue-owned Green Dragon, that is).