Great video, thanks! 50% prefer stale beer! With my temps around 31-32 degrees, the shelf life should be extended significantly.
Bamforth mentioned Sierra Nevada for good QC. As many of you know, Coors was a pioneer in this regard, shipping beer in refrigerated trucks and rail cars, plus demanding the retailers keep the beer cold. While you might see Coors on a floor display (not cold), this is highly supervised by the Coors distributor to ensure the beer will continue to be fresh and meet the standards of the brewery.