I have had a couple growlers from different breweries, and never had an issue with another brewery refusing to fill it. If you’re worried about it, put some tape over the name and/or logo.
I should have clarified. It’s legal to fill another brewery’s growler as long as it’s done at the time of sale. Pre-filled growlers have to have labeling consistent with their contents, just like any other package. It’s actually a federal law (27 CFR 7), but Colorado has no overriding statute.
That said, were it my brewery I would not fill other’s growlers (or would put stickers over them). That’s just common sense when running a business.
I don’t know, the way it goes in WA everyone fills everyone else’s growlers, no stickers needed. They’re all friendly competitors too, it’s not unusual to give each other yeast or ingredients or whatever help they need. One brewery even stored another brewer’s equipment (a complete 7bbl system) for more than a year while he was looking for space to set up shop.
It’s a growler filled at the time of sale - the people drinking it will know whose beer it is.
That’s completely different IMHO. I want all craft brewers to succeed, but I’m not going to give my direct competitors free advertising.
What if someone takes a growler to a party and their friends really like the beer, but never find out who actually made it? Admittedly, it isn’t the likeliest of scenarios, but for a small brewery every single customer counts.
It’s also about image and branding. You can make great beer, but to sell it well you need people to know where that great beer came from. I can totally understand this.
A better way to deal with this, however, is instead of slapping a sticker on someone’s property, get custom-made brown paper bags with your logo on them, and put the growler in that after filling. It’s a fun image, you get the branding, and the customer doesn’t have the annoyance of either not having a growler filled or having a sticker put on his glassware. It’s like this: http://revbrew.com/store/product/5001 except in a paper bag.
Or a pre-printed cardstock ring that is placed around the neck of the growler, like those around the bung of a Sanke keg.
I understand branding for sure, but the craft industry also has an image of working together and you don’t want to appear like the only grouchy kodger who won’t play along. Growlers are also marketed by many as a green alternative to disposable bottles, but forcing them to buy a new one is counter to that. And many customers do want, do not have the space, or do not want to spend the money on more growlers and you’ll loose those sales.