Sanitation. Water. Fermentation temp. Mash pH (if all grain). Yeast health and pitch rate. Quality ingredients. Have fun.
If you allow microorganisms into your wort they will thank you for such a great environment and reward you by (possibly) ruining your beer. I recommend cleaning all equipment and especially focusing on sanitizing the cold side equipment well. If you like to clean and sanitize, you might be a brewer.
If you don’t use ‘good’ brewing water your beer will suffer. I recommend RO or distilled and use 1 tsp CaCl or gypsum or a combination of the two in an average 5 gal batch to get at least 50 ppm calcium . If you choose to use tap or well water you might need to take additional steps to get ‘good’ brewing water.
Maintaining a steady fermentation temp can help improve your beer. I recommend 55° +/- 3°F for W34/70. Others may recommend higher or lower temps. Regardless of the fermentation temp you choose, control that temp from spikes.
If you are mashing grain to convert starch to sugar, mash pH is considered foundational. Good things happen when mash pH is controlled. 5.3 +/- .1 pH is considered the sweet spot.
The fermentation temp, volume and SG of the wort can all play a factor in pitch rate. I believe it is a rare occasion that one 11 g package of dry yeast is adequate. For a 5 gal batch of 1.036 wort fermented at 55°F, I recommend 21 +/-1 grams of W34/70.
If you use old stale ingredients, a crisp light lager will reveal it. There are no esters or phenols or bold ingredients to mask flavor in such a beer. Buy good stuff.
Regardless of issues during the brewday or outcome: have fun doing it. It’s a hobby. It’s supposed to be time well spent and enjoyed.
Disclaimer: Any comment I add is simply the way I brew beer. I am not paid or sponsored by anyone. There are certainly other ways that can be equally effective which other brewers may contribute. This is what I’ve found that works for me using my equipment and processes so I offer this for your consideration. YMMV
You will need closer to 1.040-42 OG to get the ABV to 4.5%. Mash pH is important, but so is pitch pH. A pitch pH of 5.1-5.2 will set up a condition for the yeast to hit a finish pH of 4.3 or so, this will help with crispness and smoothness. Mash at a low temperature 145-149F to get the attenuation up to 80% or better. Pilsner malt will keep the beer light, yet flavorful. Rahr Premium Pils or North Star Pils work really well, but any good pils malt will work. Adjuncts will keep it light too. Rice solids, rice or flake corn, etc. 34/70 is an excellent choice for yeast, that stuff is nearly foolproof.
I agree and will add patience to the list if you want lager. There is plenty of evidence that you can get OK lager by using warmer temps in fermentation. I haven’t tried it. What I do know is that all of my lagers always taste better after a long cold… you guessed it… lagering period at cold temps. It’s hard to wait the 4-6 weeks or more for all that conditioning time!