Even though there is a 9 in the name, I thought it was a lousy thing for a company like Magic Hat to do. I always enjoyed the #9 but haven’t bought a single beer from them since this incident.
One is the name of a beer. The other, the name of a brewery. I seriously doubt that any “similarities” have caused Magic Hat any loss of sales, much less enough to sue this little brewery for all their profits. What a load of BS. I must admit, I was surprised to learn that Magic Hat is a corporate entity.
Maybe posting a side by side of the logos with the West Sixth Brewing logo inverted will help.
Perhaps someone can explain how they look similar other than the blob at the bottom of the 9 and top of the 6? The 6 is closed and has different line weights than the 9 which is not closed. The dingbat on the 9 is a dingbat and the 6 is a star and the colors are different. I just don’t see how the two can be confused. Good on West Sixth for not caving to the pressure.
Three dominant graphic elements - The font is nearly identical. The green is within the color pallette Magic Hat normally uses. And many Magic Hat logos use a starburst. I wouldn’t confuse it with the #9 label specifically, but if I saw that label from a distance I’d probably think it was Magic Hat one-off.
I believe the star in the west sixth logo is actually a compass rose and because the “6” is on the left side, it makes it the West side.
I agree that they are similar but I would never accidentally pick this up instead of Magic hat. If I did, I’d probably be better off and maybe that’s why their worried.
West Sixth Brewing has been in discussions with Magic Hat for a while on changing their logo. For West Sixth to publish something that misleading is shiesty in my book. I have zero sympathy for West Sixth Brewing.
I also don’t drink Magic Hat (especially #9) because it is pretty bad. So no bias towards either brewery here, just callin’ it like I see it.
Sounds a lot like West Sixth is trying to make it seem like the ‘big bad wolf’ is beating up on them when their logos are really quite similar. If a distributor declines to carry a brand because it looks to similar to another, they might be on to something.
The mere fact that you have to explain and manipulate the images in order to show how similiar they are works in West Sixth’s favor. The typefaces are nowhere near identical and I think most of you are getting caught up in the idea of “hey, a 6 is just an upsidedown 9 right?!”. They are about as similar as a shark is to a dolphin. Sure they both have tails and fins and swim in the ocean but that’s where it ends.
I’m not a lawyer, but as a designer, I would jump at the chance to argue this in court infront of a jury. I would take a laptop, hook it up to a nice big LCD screen or projector and using photoshop, go thru the steps it would take to convert one logo into the other, finishing with And that’s all you have to do to make them similar..
Law & Order closing theme
P.S. I think one contentious point could be the star symbol but it seems more ornamental in Mag Hat’s case and more part of the story or theme in West Sixth’s.