I have a 42" HDTV connected to a desktop that I watch HD internet stuff on (Vimeo, Hulu, Pandora, GBTV…). I have a slingbox on my satellite DVR/receiver that I use to watch sports on my iPad.
I don’t know about spinnig apps into gold. I do know that I can watch pretty much anything I want anywhere and anywhen I want. The network TV paradigm is moribund.
(although I get really tired of making spelling boo boos when I post to forums from this dinky-ass iPhone keyboard!)
Well if one of your products was found to say, cause serious heart conditions, or psychotic breaks and that news came out would you as a drug company rather that there was a quick 30 second spot on it once? or continuous coverage over the whole period of the investigation? The news media is still the largest source of information for the majority of americans. If a company can exert influence over that media that is an important tool. I agree that if I went to my GP and said ‘gee I really want longer lashes’ he would probably give me that drug (whatever it’s called can’t remember) but if I go to him and say ‘gee I think lipitor is right for me’ and I don’t have high blood preasure he probably won’t. Purely from a marketing standpoint it is better use of dollars to market to the MDs than to the consumer. but they still do. I was mainly pointing out that if Coors wished to apply preasure to remove a show they would first have to be advertising with the network so they had leverage.
I agree. The bigs are capable of making phenomenal beers (and in fact they are starting to release some very good ones).
But their main focus is still, of course, on making the beer that most beer drinkers actually want to drink.
And the same folks who complained for years that there was no “good beer” coming out of the big breweries are now complaining that by introducing specialty beers, the bigs are horning in on the domain of the crafties.
It’s really kind of hilarious when you think about it.
It is “Zymo-Theatre of the Absurd” at it’s very best. ;D
Although the industry has advanced in the years since Michael Jackson’s “BEER HUNTER” was produced, I’d like to see them air that series again. It was a well made, informative, and dignified effort to elevate beer and show that it’s more than just the fizzy yellow stuff that most folks see it as.
“BEER HUNTER” put it across without being snobby or resorting to gimmickry. Some of the players (and rules) have probably changed in the intervening years, but the message put forth in the series still holds up quite well, I think.
I did not know that about Goose Island… Frickin’ budweiser…
It was sad when Stella Atrois got bought, and I feel like they might have changed the recipe quite bit when it got bought.
Wouldn’t surprise me, a bit.
Happens all the time.
For what it’s worth, I asked Sam himself at GABF about the show. His near-exact words were “we had some conflicts with our sponsors…”. I reckon that’s about as close to the truth as we’re going to get regarding the show’s fate, right?
Maybe…maybe he just didn’t want to admit that people didn’t care.
I liked that show.
Me too. 
But you guys have a vested interest. As much as I like brewing, I really didn’t care for it. So, if the main appeal is to people in the beer culture and it can’t even draw someone as obsessed as I am, it would seem that it wouldn’t have much mass appeal.
I think there was a genuine interest in the show eventhough I know there were some that really don’t like Sam and DFH, it still held viewers interests because of it’s content (craft beer). I really didn’t see it as a DFH marketing ploy. Maybe I’m just biased but I really enjoyed the episodes.
But you’re already interested in the subject. I don’t think it was a compelling enough show to draw in your average viewer who isn’t a beer geek. It couldn’t even draw me in, and I seem to have an interest in all things beer! 
I understand your point…and you may be right. I didn’t see any verified ratings. (published)
I think it had potential to be compelling enough to draw in more viewers (non beer-geeks). Perhaps we can agree to disagree on that point.
Absolutely! I have no verifiable info, either. Just some rumors I heard and my own impressions.
I think that they tried a little too hard to draw in the non beer geek viewers by introducing drama into each episode. Every show had some sort of arbitrary deadline that had to be met or else and a back story about dumping a huge batch of beer. I understand that it was intended to show a business side to a craft beer show, but it just seemed so contrived to me. I was entertained by the recreation of a historic or rare style, not by the drama of a deadline they had to meet for no apparent reason.
I wonder if they have some more episodes that they filmed and are ready to broadcast.
??? What vested interest?
Being a beer geek, silly!
I was rather entertained when they spilled the label glue all over the floor… must’ve been a royal b!^@# to clean up…
I watched all of the episodes and while it wasn’t a marvel of tv entertainment I liked it for what it was, the only ‘beer geek’ show on tv. I think my biggest problem with it was the sustainability of the idea, how many different types of one-off special celebrity event brews can you do before it jumps the shark. Now if each episode was from the perspective of a different craft beer company like Sierra, Flying Fish, Founder’s, etc etc then it may have had a wider range of content to choose from and would keep viewers that were ‘on the fence’ looking forward to the next episode because of hte promise of it being different.
In my opinion, there are still two types of shows that might work concerning beer:
Of course the difference between this and cooking show is the time differential between preparing food and fermenting beer but with proper editing techniques those “and we let it sit for 2 weeks” would go by faster than a viagra commercial
If any producers are ready to make these, I totally have the logos and theme graphics ready to go!
Tony