OK guys, Critique away. What do you like, what do you dislike. Some are ideas of other members of the team. I know which one I like as a brand but I need others thoughts as well. Please vote in the poll provided. Please make whatever comments (supportive or derogatory) you wish.
I feel your pain, I just got done with a 2-month long logo deliberation. :-
According to marketeers, logos should be an easily recognizable extension of your “brand.”
For example, Red Triangle Logo = Bass Ale (first patented logo in the UK).
For those reasons, I like 1 and 5 best.
2 - 4 are “too busy.” They’re “artwork”, not logos. No disrespect to the artist, though.
It should be something you can see on a sign from 300 feet away and instantly recognize as “YellowHammer!”
The first thing that I think of when you say “yellow hammer” is a big golden THOR hammer!
I think that’d be smashing! 
Yeah, I’ve been a graphic designer for 20+ years. Most of those designs are mine (all of them went through me graphically). Hammer is not the way we are going at all. Yellowhammer is the Alabama State bird (it is also in the Alabama fight song).
Definitely number 1. I think it is the most unique and it really stands out from the rest. It reminds me of Hunter S Thompson for some reason (a good thing). It would make a cool tattoo.
I think the others are more traditional (boring).
The typography on 3 is horrible. Why is the O so big?
I think 5 is a nice compromise between 1 and the rest.
I am not a big fan of the bird. Do you have a bird lover in your design group? It should be called yellow bird not yellow hammer. I know this is a bit obvious but have you tried incorporating a yellow hammer into the logo? ;D
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.
Thanks, the words and symbols are confusing for those of us not familiar with Alabama 
I still think number 1 is the best. You can capture the local market with the name and you still have a logo to go after markets outside of the state (if that is your goal).
Which is great, since for a while anyway, AL will be your market focus. But as an FYI, I’m a bird freak and I’ve never heard of a yellowhammer. For that reason, I prefer the logos that have a bird representation on them to give me an idea of what the hell you’re talking about!
Actually, Huntsville is going to be our focus at first and I can count the number of pubs that will carry our beer on one hand. lol.
BTW the bird is in the top design. Sideways eye, beak pointing down. This was done by a college kid (well, the goblet was. I spiced it up some and put the type on it.)
I kept looking for Mjollnir myself!
Knowing its the state bird makes more sense, and that can work in a regional/local sense I’m sure.
5 may be my favorite. Sort of reminds me of the Northern Brewer art style, a little bit. 2 is runner up.
#3 is really nice
Very classy
The OMGITSYELLOW ones hurt my eyes
exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?
Its all about the be…labeling ;D
Subconsciously I bet I’d steer clear of it.
Probably same here. So far, looks like you and I are probably the only ones who voted for #3
Can’t please everybody, that’s for sure. In the graphic world there is no sense in trying. The point is to get a majority. You guys miss out I guess.
The label sells the first pint. The beer sells the rest
A bit too obscure for me…sorry.
You don’t have to apologize, buddy. Just vote! ;D
I vote for the classy one with a little YELLOW in it so the Ogres can see it from across a crowded bar
No biggie. Remember, I’m banned from Huntsville anyways
I think I’m with the majority of responders on this one: Give the bird the bird.
It’s beer, man. IMHO, the branding and advertising is too cerebral.
Like Denny said: “I’ve never heard of a yellowhammer. For that reason, I prefer the logos that have a bird representation on them to give me an idea of what the hell you’re talking about!”
Now, a big golden THOR hammer on a tap handle–EVERYONE will want to know what that is all about.
But like Glitterbug said: “The label sells the first pint. The beer sells the rest.”
And, when your brewery takes off and has more than one beer to offer, label the hammerhead and/or handle.
I’ve no skin in the game, but I’d reconsider all 5 – they’re too busy. Just being honest.
