And I appreciate your vote and your comments, brotha! 
I appreciate your honesty but there’s not going to be a hammer and it won’t be considered. Thanks for the other comments though (there’s one there I absolutely love and, from a professional opinion, I feel will work perfectly. just looking for comments - all comments!)
No problem, Major. Good luck!
Being a student of business I know marketing. Nothing about graphic design but marketing and branding (and brand loyalty) goes a long way.
Think in future tense. The label may look good now and is important to “snag” the first time customer - the tap handle thing is a good analogy - but what about down the road. How does the logo look on a banner at a festival or some event you may want to sponsor? Neon sign? Tacky, I know, but works for PBR.
How about trinkets and give-away’s like key fobs and those cheap plastic bottle opener things. If you’re not advertising you’re dying as the saying goes.
So being able to incorporate the logo onto various media besides a bottle label is important as the operation grows. Might even be on a NASCAR hood one day; who knows.
Eye catching wise I like 3 & 4 with 4 being a little more sophisticated. Who is your initial target? High dollar high class (ie, uppity) or folks like me that is cheap as it gets but will throw down an extra buck if it’s worth it?
I voted #5 (here and at NB, just so you know). #1 is a nice well-designed logo graphically speaking, but I didn’t see that it was a bird until you pointed it out. #3 and #4 are great artwork, but I don’t see them translating well to a holistic branding concept. I think #2 and #5 are pretty even stylistically, but the better contrast in #5 makes me think it would scale better, and be more quickly recognizable. Even if you’re looking at it across the bar, you can see that it’s a big yellow Y, where #2 is just a triangle.
#4 would look great as a mural inside the brewery, but doesn’t scream bottle label to me - same with #3
The best part of #2 is the cap - it looks really cool.
I got that #1 was the profile view of a bird head, and by the time I got to #3 I realized that a yellowhammer must be some kind of bird. Maybe I’d like #1 & #5 with a softer yellow.
i think the 5th design has it all.
Very nice. I voted flying Y 2.
some neat labels, I voted 5 but have some thoughts on all of them.
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still dont see the bird, neat design but its kinda like the joke that has to be explained. having to explain it to people generally takes the cool out of it.
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two looks very home made to me.
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looks cool at first, but has some style issues. the O is too big, I read it as yello - whammer – and that might be cool for a private joke or two but you dont want any issues with long term branding.
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4 looks quite home made again, its likely not somthing I would pick up.
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5 has alot of work in it and it shows.
thats really cool that your on your way with the yello hammer brewery.
I like the black & white one. It’s got that classic, old-timey look.
I feel the EXTREME YELLOW logos remind me on an energy drink. I associate beer with nature, quality, and tradition. The logo that illustrates these qualities to me is Logo 3. It would be nice to see how you picture it on a lid and tap.
I like #1. It took your description for me to see the bird there but I think your target audience will find it
much faster than I.
All this talk about a bird…
My vote is for #1.
I think it has the most class and lends the most professional design IMHO.
As a person who knows nothing of a yeallowhammer, I would say #5 since it clearly shows the bird, but is very nice and clean.
so when the barkeep asks “what do you want” does the patron give him the middle finger?
just messin with you.
I like the first one from a looks perspective.
That, Sir, is genius.
In marketing terms that is known as creating a “culture” around the product.
A more polite “cultural” request by the patron could be: 'Hammer me!"
please keep us posted when available
my 30 year reunion is coming up and i have a classmate in huntsville. i will twist her arm to bring me some.
Yea, I guess so. I could see a situation with unintended consequences when an irate patron walks in and gives the bar keep the “bird” because he is mad and the bar keep turns around and draws a brew. That would be funny though ;D Until the bar keep gets his tail whipped :o
I think “Hammer Time” is already taken by M.C.