To shift away from the forum discussion:
I realize I’m not everybody, and others may have different, equally valid perspectives, but here are my random thoughts on some of the topics in the update.
What resources and member benefits fit for tomorrow’s members? What solutions should the AHA provide, and what programs or services will see the most engagement?
I think the survey responses provide at least some guidance:
• Information on brewing technology and techniques;
• providing validated recipes; and
• improving homebrewing rights and privileges.
What business model sets the AHA up for future success?
Two main thoughts here:
One, I think there’s to merit to the idea of spinning of from the BA. Automotive hobbyists don’t join a subsidiary of the SAE, as far as I know. Hobbyists have a rather different set of needs and priorities from people trying to make a living at something.
Second, I like the idea that’s been thrown around before of “federalizing” the AHA. Let clubs be like VFW posts or scout troops that aggregate into local and regional “councils” and districts. Map these groups onto local & regional rounds of the NHC … and segue into the next question ——
What type of national and annual gathering will resonate and attract the most members, where should it be hosted, and what is a reasonable cost of attendance? How can the AHA continue providing community when fewer members attend events?
Smaller regional gatherings that require less investment from the organizer and the attendees.
I can pop over to Atlanta, say, for a “Southeast Homebrew Conference” at lot easier than buying airfare to a national conference. I’m fairly comfortable financially, but my household budget can’t support solo trips to Cali or Colorado for my hobby.
And the focus needs to be on community. There are so many articles, videos, & books floating around that no one needs to go to a conference to listen to lectures. The focus needs to be on the face-to-face interaction that can’t happen online or in print. If there’s an educational forum, it needs to be the hands on stuff you can’t do virtually.
(For those same reasons, I don’t think online conferences are a good option.)
What role should the AHA play in supporting homebrew clubs and retail supply shops?
Unless you’re going to directly subsidize them so they can compete with the “Amazon-ization” of retail, I’m not sure there’s much we can do. Small specialty shops of all sorts are struggling.
What technologies and media platforms best serve how you, as members, want to receive information?
Can I vote for not videos? Text and audio are best for me.
How can we get more beginners to homebrew and those who are intermediate to advance?
For beginners, focus on low-cost beginners kits. Things that people can do without a bunch of new hardware.
What evolutions in homebrewing should we anticipate, and what other fermentation and beverage interests will AHA members have?
I don’t know that I can anticipate any “hot new things”, but I enjoy the coverage of non-beer recipes & techniques in Zymurgy when new (or old) things pop up.